In addition to cash payouts, successful charitable organizations use merchandise in their gaming strategy. Merchandise games are sold with a deal of tickets and profit is guaranteed when all the tickets are sold. Players can win instantly or hold for the opportunity to win bigger prizes. You may think your customers are only looking for cash payouts. But offering merchandise in addition to cash prizes creates a sense of greater perceived value among customers. Players wager $1 to potentially win items worth considerably more money – items they might not splurge on otherwise.